Cradle Road

Using signage and display elements to create a unique statement of the brand

Scenario

Cradle Road at Watergardens Shopping Centre, Taylors Lakes, asked us to create signage and artwork for their new shop. They wanted more than just a sign; they wanted an entire look for their store themed around a “Forest Wonderland.”

Solution

We developed display elements and signage themed around a “Forest Wonderland” designed to appeal to both children and their parents that created a unique retail environment. The project included a 3D carved teddy bear holding the shop name in illuminated letters, a large forest mural, 3D trees, teddy bears on display ends and mural window views.

The project generated much interest within the centre. We had a constant stream of parents and children watching its progress. The project was completed on time and on budget.